Rising



Business card for Eagle Marone Photography, 45 W. 52nd St, New York.

Written on front:
Phil Pegler
MU 8-42-40

On reverse:
SA 2 3700
Mr. Sahlins

Hi Hon -
NY Dress Inst,
1450 Broadway
Found in "The Sun Also Rises" by Ernest Hemingway. Published by The Modern Library.

-Click to enlarge photos-

8 comments:

  1. LOVE it! "Hi Hon" might be "Hiltons" ?

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  2. Hmmm, you may be right, Heidi.

    "Hi hon" didn't make much sense.

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  3. Might is also be "NY Press Inst." ?

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  4. It might be, Alan, but there was a NY Dress Institute on Broadway that was formed in the 1940s to strengthen the garment industry.

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  5. I did a search for Eagle Marone Phtography and came up with this link to a pdf...
    http://www.sciencemag.org/cgi/issue_pdf/toc_pdf/107/2785.pdf

    mid page - (Cover photo by Eagle-Marone Studios.)

    The magazine is from Friday, May 14, 1948. Too bad they didn't include the cover.

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  6. Moon, I did the same search and found the cover (it's rather boring)

    Will post when I get into work.

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  7. It almost looks like the "st" of "inst" might be "st" for street; the "s" is written differently there than in the word "dress" (or "press"). I say that knowing it doesn't make sense unless the other words are all abbreviations, too. And that makes no sense, either (at least to me!).

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  8. Oops, forgot to say: I thought "Hilton" too.

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