It must be Friday the 13th. This is a... well, it's a big felt illustration of the bloody Croc Hunter. It reminds me of those felty iron-on patches you got in the 25 cent machines in the 80s. Honestly, I have no idea. It's six inches by nine inches.
If this forgotten bookmark wasn't strange enough for you, it was found in "The Outhouse Revisited" by Don Harron, published by Firefly Books, 1996.